We do not discriminate on the basis of race, color, sex, national origin, religion, disability or familial status (having children under age 18), sexual orientation, age, marital status or gender identity or expression.

When considering selling your business, the first question that pops up in your mind is “How much will I get?” As business brokers, we hear this question daily. The only honest answer is “I do not know (yet)”. Here is why.

  • Imperfect books

    Most likely, your accounting is far from perfect. Regardless of whether or not you think it is. We often represent investors and closely watch how they do due diligence. They always find some discrepancies.

  • Lack of procedures

    If you have a full set of job and workflow descriptions, we will be pleasantly surprised. Most likely, you do not. That creates an impression in investors’ minds that everything is linked to you personally, and the business may decline after your departure.

  • Insufficient sales management

    Most likely you do not use any formal procedure for tracking money and efforts invested into customer acquisition. In the meantime, it is very important to show investors that this process is formalized and automated to some degree. That will ease their worries about sales and overall company wellbeing after your leave.

  • Lack of HR documents

    If you are like 98% of our clients, your arrangements with employees are verbal. That may work, while you are around. Investors want to see everything in writing in order to be able to resolve any conflicts when you are long gone to your new life.

  • Chaotic marketing

    Marketing materials, especially online resources, are seldom in good shape. Even if you have a modern shiny website, there is plenty to fix, before turning the keys over to the investor.

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Each of these reasons can make investors mentally discount your business value. As a result, you can lose 50% of your business’s potential market value.

Now you can see how inaccurate business valuation may be. Any broker who gives you his estimate of the price of your business without close examination is misleading you. That can lead you to underprice your company (and leave money on the table), or overprice it (and waste a lot of time trying to sell it without success).

We take a different approach. By coordinating the preparation of your business to be presented to investors, we learn many necessary details about the business. Ultimately, the Preparing Your Business to Sell process educates us to the level necessary to accurately answer the “how much” question.


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Google reviews

  • This is was the best experience to me when I was working with Alyona by Florida Buy and Sell. She kindly answered to all my questions and gave very valuable advises, I just need go and implement, EasY! Thank you very much for your kindness and warm words. Support is very important for newbies in new area, in beautiful Sarasota!
  • I had the pleasure of working with Alyona at Florida Buy and Sell Brokers. From the moment we started, Alyona’s warm and engaging personality shone through. She is incredibly personable, making each interaction a delight.Her friendly demeanor and positive attitude made the entire process not only smooth but genuinely enjoyable. Alyona’s ability to connect on a personal level helped us quickly form a great bond, and I’m happy to say that we have become good friends through this journey.Thank you, Alyona, for being such an amazing person to work with. Your kindness and wonderful personality truly made all the difference.
  • Thank you for helping our family in buying business in beautiful Tarpon Springs! We did almost impossible - from first meeting till closing it took only 3 months. Wish you a lot if interesting and inspiring future projects!

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